The Challenge

Dagster's most valuable content lived across multiple destinations, making it difficult for users to discover relevant resources and continue their learning journey. Our highest-performing assets such as ebooks, reports, and demos were scattered and hard to find, limiting both engagement and lead generation opportunities.

The company needed a more intuitive way to surface content, support self-service learning, and provide a central destination that customers, prospects, sales, and customer success teams could rely on.

The Approach

I designed a scalable content discovery system that made it easier for users to find relevant resources while highlighting Dagster's highest-value content.

To support both exploration and guided learning, I established a clear information architecture, introduced search and filtering capabilities, and organized content by topic and format. I also partnered closely with our Webflow developer to define and structure CMS collections, ensuring the content model could support scalable categorization, filtering, featured content, and future growth. In addition, I designed a curated "Start Here" journey that helps new users navigate foundational concepts and connect with deeper learning resources.

To increase engagement and visibility, I incorporated featured content areas, strengthened visual hierarchy across the experience, and integrated YouTube demos directly into the hub. These improvements made valuable resources easier to discover while creating a framework that could scale alongside Dagster's growing content library.

The Outcome

The Resource Hub became a single destination for Dagster's educational and marketing content, making valuable resources easier to discover and consume.

The project increased visibility for high-performing lead-generation assets, enabled more effective self-service learning, and gave customer-facing teams a reliable resource to share with prospects and customers. It also established a scalable foundation for future content growth and richer engagement experiences.