The Challenge

Fivetran wanted to increase brand awareness and drive traffic to its booth during Big Data London, one of Europe’s largest data conferences. The campaign needed to stand out in a crowded event environment while communicating quickly and clearly across multiple physical touchpoints, from out-of-home placements throughout London to the conference floor itself.

The Approach

As lead designer, I developed a bold campaign that spanned both out-of-home advertising and event booth branding. Centered on concise messaging, strong typography, and high-contrast visuals, the creative system was designed for quick readability and recognition from a distance. By extending the campaign across the attendee journey, we created a cohesive brand presence that built awareness before the event and reinforced it at the booth.

The Outcome

The campaign generated strong brand recognition among conference attendees, many of whom referenced seeing the creative before visiting the booth. The consistent brand experience increased visibility, drove booth traffic, and helped the team surpass its goal of 800 lead scans by more than 1.5x.

Taxi cab exterior and tip seat

Kensington Olympia station takeover

Hammersmith Tower backlit signage

D6 underground screens

Conference booth and staff gear