fivetran email design system

Email system that I designed for Fivetran, the industry leader in data movement. After noticing a lack of consistency and outdated branding in the emails being sent to customers, prospects and partners, I built a new system from scratch in Figma for implementation in Knak. The new system was created as a series of modules that can be seamlessly be mixed and matched for a self-serve and scalable system that enables efficiency, consistency and a positive user experience and allows for more effective A/B testing and optimization of email campaigns. 


the challenge


the process


the solution