icebreaker marketing assets

icebreaker is the pioneer in merino wool clothing, headquartered in New Zealand. As the sole designer for the North American region, I am responsible for creative execution supporting icebreaker’s eCommerce, wholesale and retail teams. I ensure all design work is consistent with global brand standards while reaching the goal of each creative brief in order to increase brand awareness and drive sales. Shown are email campaigns, responsive website assets, social media and in-store POS signage used to propel launch and promotional moments across NA.