fivetran blog refresh
The old Fivetran Blog landing page contained tons of well-crafted content, but there were many flaws that needed to be solved with a redesign such as an endless scroll and lack of search and customization abilities. I redesigned the blog landing page to utilize our updated branding and packed it with new features and capabilities including updated search and category filtering, a cap at nine posts with the ability to show more, and new curation options including editors picks, featured voices and featured collections. The new update has increased visitors to the blog, increased conversion rates, reduced bounce rates and improved time-on-page metrics all of which has greatly accelerated Fivetran’s SEO performance.
