feel good coffee branding

For the love of espresso.
Branding and packaging created for icebreaker and Mojo’s limited edition of Dr. Mojo's Feel Good coffee. We teamed up for this collaboration to promote icebreaker’s espresso colored product launch. Both companies are from New Zealand, both care deeply about using natural ingredients and both love espresso - the coffee and the color. icebreaker launched their espresso line with huge success and Mojo gained new dedicated customers.. win-win!

Email launch: $20,587 in revenue, avg open rate of 30.7% and avg CTR of 10.5%
Social: CTR 1.3%